Kirov

Title Table of Contents Introduction Objectives of the Study 1.0 mise en scene of the Company 1.1 Company Details 1.2 Nature of the Business 1.3 conduct surface/Number of Outlets 1.4 Location VMG 1.5 Statement of Goals & Objectives Marketing cognitive operation Objectives Financial Objectives social Objectives Personal Objectives 1.6 Target Market interpretation 1.7 environmental synopsis Major Environmental Forces SWOT Analysis 2.0 Operations focusing 2.1 node Service High look Service family relationship retailing ? Financial Benefits ? Social Benefits Customer Service ? MDSE Management ? Building and Fixture Management ? Promo Management ? footing Management ? Credit Management ? Pre-transaction Service o Convenient Hours o Information Aids ? dealing service o Credit o Layaway o Gift wrapping & Packaging o Check Cashing o Personal obtain o production Availability o Personal sell o gross sales ? Post-transaction Ser vice o mission Handling o Merchandise Returns 2.2 Customer Service desegregate retailers Characteristics Competition Type of Merchandise outlay Image Target Market Income Cost of Services 3.0 Retail gross sales Management 3.1 billet of gross revenueperson 3.2 Salesperson plectrum 3.3 Salesperson Training 3.4 Evaluation of Sales People 4.0 The Retail Sales Process 4.

1 Prospecting 4.2 Approach 4.3 Sales monstrance 4.4 Closing the Sale 4.5 Suggestion Selling 5.0 The CS & Sales sweetening Audit 5.1 Basic Service ? Customer intimacy ? Salesperson-Initiated Contact ? Customer Ackno wledgement 5.2 Salesmanship ? Merchandis! e Knowledge ? unavoidably Clarification ? busy Selling ? Suggestion Selling 5.3 Sales Enhancement ? Impulse Purchasing 6.0 shop class Layout & Design 6.1 Objectives of the computer memory Environment ? Store Image ? Space Productivity 6.2 Store Planning ? Floor Planning ? Circulation ? Shrinkage Prevention 6.3 Fixtures & MDSE presentment ? Fixtures ? MDSE Presentation o (Shelving,...If you necessity to get a wide of the mark essay, order it on our website: BestEssayCheap.com

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