Beck's Gold

[pic] MARKETING PLAN Table of Contents 1.Executive Summary3 2. society synopsis4 2.1 About company4 2.2 Vision5 2.3 Mission5 2.4 Company objectives5 3. environs Analysis6 3.1 Economic6 3.2 demographic7 3.3 Nature8 3.3.1 Increased bell of energy8 3.3.2 Increased pollution8 3.4 Technology9 3.5 Cultural / well-disposed9 3.6 well-grounded/Political9 4.Customer Analysis10 4.1 Behaviour10 4.2 Psychographic10 4.3 Demographic11 4.3.1 Age11 4.3.2 Occupation/ Income11 4.4 Geographic11 5.Brand Analysis12 6. tog up Analysis13 6.1 Strength13 6.2 Weakness:14 6.3 Opportunities:14 6.4 Threats:15 7.Marketing Mix15 7.1 catamenia Marketing schema 4Ps Framework15 7.2 Product Strategy16 7.2.1 The substance16 7.2.2 The existent product16 7.3 Place (Distribution) Strategy17 7.4 Price Strategy18 7.4.1 Customer demand18 7.4.2 The product lifecycle18 7.4.3 Potential substitutes19 7.5 forward motion system19 7.5.1 Objectives:19 7.5.2 Message:19 7.5.3 advertizement:20 7.5.4 promotional Tools:21 7.5.5 Points of purchase21 7.5.

6 advertizing Specialties21 8. body process Plan21 8.1 Advertising on television channels22 8.2 Advertising on Internet22 8.3 Advertising on Magazines22 9.References24 1. Executive Summary Anheuser-Busch InBev is a medium-scale brewery that is located in the increment industrial centre of Selebi Phikwe, Botswana. This is a relatively bran-new telephone circuit in its start-up phase ha ving been merged recently. Through many re! cent researches, AB-InBev found out that Vietnam is a potential beer market for them to arrive their brands in a new environment. This marketing plan is scripted about the promotion taste and strategy of AB-Inbev to bring Becks Gold to Vietnam market in the coming year 2011. AB-Inbevs marketing objective is to dominate 15% of the beer market to authorize more customer...If you want to demoralise a full essay, club it on our website: BestEssayCheap.com

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